Free from the Local Media HQ team
Teach Claude how to write your local newsletter, sell sponsors and grow your list. These are the exact playbooks we run in 20+ local publications. Download them free.
No account. Works in Claude, Claude Code and Codex.
Local Lowdown · lead
🏟️ Parks board approves a 40-acre sports complex
The Gist / Why it matters
Phase one adds six fields and opens fall 2027.
Weekend tournaments finally stay in town.
Local Events · 7 picks, 4 days
⭐ Featured: Fall Festival on the square, Sat
🎻 Bluegrass night at the taproom, Thu
Restaurant Radar
🥟 The dumplings worth driving across town for
68 words · name in the body · no stars
Editor check
9 of 10 · ready to send
Strong lead, four days of events, one flag.
The skill library
Each skill is a folder Claude reads before it works: the rules, the formats, a worked example and a checklist. So you get our method, not a generic chatbot guess.
14 skills
newsletter-issue-builder/5 filesWrite the newsletter
Turn a pile of local links into a finished, scored newsletter issue using the house template our publications run.
subject-line-preview-workshop/5 filesWrite the newsletter
Get a ranked subject line and preview text pair for your issue, checked against the rules our publications use.
newsletter-issue-grader/5 filesRun it better
Score any local newsletter issue out of 10 and get a fix list ordered by the points each fix wins back.
local-events-roundup-builder/5 filesWrite the newsletter
Cut a pile of local listings to 6 to 8 events with one featured pick, spread across days, towns and audiences.
local-spotlight-writer/5 filesWrite the newsletter
Write Restaurant Radar, Business Brief and Pet of the Week in about 70 words each, from confirmed facts only.
local-story-idea-scout/5 filesWrite the newsletter
Find and vet 2 to 3 fresh, upbeat local stories and write each as a Gist and Why It Matters brief with a source link.
newsletter-to-social-repurposer/5 filesGrow the list
Turn an issue's events and top story into a slide-by-slide carousel and captions that point people to your newsletter.
sponsorship-prospect-finder/5 filesSell sponsors
Get a scored list of local businesses most likely to sponsor your newsletter, with the evidence and opening angle for each.
local-advertiser-proposal-builder/5 filesSell sponsors
Write a one-page sponsor proposal with one recommended package, honest numbers, your own prices and clear ad rules.
media-kit-auditor/5 filesSell sponsors
Build a local media kit from 10 proven sections, or audit yours and get a prioritized fix list with rewrites.
sponsor-follow-up-assistant/5 filesSell sponsors
Write short, honest sponsor follow-ups for any stage, plus a monthly business-owner offer with a 3-touch sequence.
audience-growth-campaign-planner/5 filesGrow the list
Plan a Meta ads campaign that buys local newsletter subscribers, with creative scripts and a weekly check routine.
welcome-survey-builder/5 filesGrow the list
Design the 10 to 12 question survey new subscribers answer right after signup, with tags and matched offers.
realtor-newsletter-builder/5 filesWrite the newsletter
Build a weekly agent newsletter that is half homes and market, half local life, with one ask readers answer.
Free tools
Quick checks that run right in your browser, built on the same rules as the skills. No signup, no AI account.
Free tool · no signup
Paste a subject line and preview text. Get a score and a fix for every rule it breaks.
Free tool · no signup
See how fast Meta ads grow your list, what it costs, and whether the list pays for itself.
Free tool · no signup
Grade your media kit section by section and get the fixes that win more sponsor replies.
How it works
A skill is a small instruction pack. Add it once and Claude uses it whenever you ask for that job. No coding, no prompts to memorize.
Pick a skill and enter your email. The download starts right away.
In Claude, open Customize, then Skills, and upload the file. It works on the free plan too.
Say "write Tuesday's issue from these links" and Claude follows the playbook.
Read the full setup guideRather not do it yourself?
We built the skills from the same methods inside our own tools. When you want the job done every week without touching it, pick the one that fits.
Writes the newsletter
News, homes, restaurants, events, pets and jobs, written in your voice in under 15 minutes.
See lightbreak
Finds the buyers on your list
Smart questions and matched offers right after someone subscribes, synced to your email platform.
See greetform
Runs your website
Your site, directory, events and jobs in one place, built to be found by Google and AI search.
See larkfeed
Does it with you
Meta ads management, one-hour strategy calls and ongoing advisory from the team behind 20+ local publications.
Talk to our teamGuides
Short, specific guides on using AI for the work that fills your week. Each one points to the skill that does the job.
New skills as we build them
Join the Local Media HQ newsletter. You get each new free skill when it ships, plus what is working in our publications right now.
Contact us
Ask us anything about running local media with AI, request a skill, or tell us what you are building. Fill out the form and a real person on the Local Media HQ team will get back to you.