Realtor Local Newsletter Builder: Free Claude Skill

How it works

Lay out both halvesFixed sections, half homes and market and half local life, nothing padded.
Feature one fresh homeOne listing from the last 14 days with price, beds, baths and a photo tour.
Show the market simplyThree or four sourced numbers and one plain sentence on what they mean.
Add the local lifeThis week's best events and one local spot the agent loves.
Pick one CTA by segmentSellers get a valuation offer, buyers get listings, everyone else gets a reply prompt.
Send the weekly askAsk the agent for listings, a favorite place and a referral partner for next week.

Have this ready

The agent's active listings with photos and list dates
This month's market numbers and their source
Events for the coming week with links
The agent's favorite local spot this week
Reader segment tags, if you have them

What you get back

A subject line and preview text
The full issue in the house section order
CTA versions for seller, buyer, investor and browsing
Next week's ask for the agent
A list of facts to confirm before sending

A taste of the output

From the worked exampleMade-up town, for illustration

SUBJECT: 🏡 A creekside porch, and why buyers have room right now
PREVIEW: Plus: 40 food trucks on Saturday, Sunday's 5K and the cinnamon rolls I keep going back for

🏡 Featured Home: A screened porch that backs onto the creek
$489,000 | 4 bd | 3 ba | 2,350 sq ft
The porch is the room you'll live in from April to October, looking straight out at the creek. Inside, the kitchen was redone in 2024, so there's nothing to tackle on day one.

📊 The market in one look (Maple Grove, September)
Median sale price: $452,000 (up 3% vs last September)
Median days on market: 34 (up from 22)
Active listings: 148 (up 19%)
What it means: more homes are sitting longer than last fall, so buyers have more room to negotiate while prices are holding steady.

👉 Curious what your home would sell for in this market? Reply "value" and I'll send you a free estimate.

What's in the download

realtor-newsletter-builder/SKILL.mdThe playbook Claude reads

realtor-newsletter-builder/examples/worked-example.mdA full sample run

realtor-newsletter-builder/references/quality-checks.mdPass or fail checks

realtor-newsletter-builder/templates/operator-worksheet.mdFill-in worksheet

New to skills? Here is how to add one to Claude in about three minutes.

Rather have it done for you?

Turns a week of local news into one edited issue.

lightbreak pulls in local homes, events and restaurants and builds this issue in your voice in under 15 minutes.

See lightbreak

Questions

Why only one Featured Home?

One home with a full photo tour gets looked at; a grid of ten gets scrolled past. It must be listed or price-adjusted in the last 14 days so the issue always feels current.

Why so much local content in a realtor newsletter?

Local life is why people open it every week. The events and local spots keep readers coming back, so they are there when the agent's one ask finally fits their situation.

Does this work for insurance or mortgage agents?

Yes. The skill includes a twice-a-month client-retention version branded to the agent, with local life, one homeowner tip and a single reply-based ask. The idea is simple: one saved client pays for the whole year.