Sponsor Follow-Up Writer: Free Claude Skill

How it works

Name the stage and askNew lead, after proposal, after first run, renewal or lapsed, with one ask.
Find the new thingA result, an open date or a reason to act now, or wait.
Draft to stage rulesTiming, must-haves and a word limit for each stage.
Apply honesty rulesReal results, real deadlines, no guilt, no banned phrases.
Run the monthly offer2 discounted slots, Sunday invite, Monday reminder, bump 30 minutes before close.
Hand over the draftLabeled DRAFT with a send time and the next step if no reply.

Have this ready

The sponsor's stage and history
The last message you sent
Real results from your platform
The next open slot or deadline
Your business-owner tag, for the monthly offer

What you get back

A send-ready follow-up draft with a checks line
Three monthly offer drafts and a run sheet
A next step and date if they don't reply

A taste of the output

From the worked exampleMade-up town, for illustration

Subject: 2 November sponsor slots at 40% off

Hi there,

You told us you own or run a local business, so you get first look at this.

Last month a Maple Grove med spa ran one top placement with us. 71 readers clicked through, and the owner told us, "Had four people book and mention you." We now send to 8,412 local subscribers, twice a week.

This month I'm offering 2 top sponsor slots at $180 instead of $300. Open issues: November 11, 13, 18 and 20. They go to the first two business owners who reply.

To claim one, reply with the word IN and the date you want. Offer closes Monday, November 3 at 6pm.

Thanks, Sam

(Town, business and numbers are made up for illustration.)

What's in the download

sponsor-follow-up-assistant/SKILL.mdThe playbook Claude reads

sponsor-follow-up-assistant/examples/worked-example.mdA full sample run

sponsor-follow-up-assistant/references/quality-checks.mdPass or fail checks

sponsor-follow-up-assistant/templates/operator-worksheet.mdFill-in worksheet

New to skills? Here is how to add one to Claude in about three minutes.

Rather have it done for you?

Every new subscriber is a sales lead.

greetform asks every new subscriber whether they own or run a local business and syncs the answer to your email platform, so your monthly offer list keeps growing.

See greetform

Questions

Will this send emails for me?

No. Every message comes back labeled DRAFT. You read it, change anything that doesn't sound like you, and send it yourself.

How many times should I follow up?

The first message plus two follow-ups per stage, each with something new. After that the skill parks the sponsor for about 90 days, and a no stops everything immediately.

Who gets the monthly business-owner email?

Only people on your own list who told you they own or run a local business, usually from a welcome survey question. Never a purchased list, and your unsubscribe link stays in every email.