Meta Ads Subscriber Growth Planner: Free Claude Skill

How it works

Confirm the signup eventMake sure Meta can see a completed signup before any money goes in.
Split main and testOne campaign is left alone to deliver; the other finds the next winning creative.
Set budget and targetingSmall daily spend raised $1 to $2 at a time, with broad targeting across your towns.
Write the video briefs12 to 18 second phone videos with a local face and the town name in the first second.
Plan the creative clockFilm the next round before the current winners wear out around month three.
Check weekly and decideCompare cost per subscriber to the 30 to 90 cent benchmark and kill, keep or promote.

Have this ready

The towns you cover and rough population
Your monthly ad budget
Where people subscribe and whether signups are tracked
Who can be on camera
Three recent issue highlights
Last month's ad numbers, if any

What you get back

A launch plan table for both campaigns
3 to 5 creative briefs with timed scripts and ad copy
Starting kill, keep and raise rules
A weekly check routine and filming calendar

A taste of the output

From the worked exampleMade-up town, for illustration

Brief 3: I found out first
Tests: curiosity hook versus Brief 1's problem hook
On camera: Dana outside the old bakery on Main Street
Text hook (0:00): Guess what's going in here

0:00-0:01 Dana points at the papered windows.
0:01-0:04 "The old bakery on Main Street in Maple Grove? It's becoming a taco spot."
0:04-0:13 "Our readers knew two weeks ago. Openings, closings, new places, all in one email."
0:13-0:16 "Twice a week. Free."
0:16-0:18 "Link's right here."

Primary text: Maple Grove readers knew about this one first.
Headline: Know first in Maple Grove
Facts to confirm: the opening is publicly announced.

What's in the download

audience-growth-campaign-planner/SKILL.mdThe playbook Claude reads

audience-growth-campaign-planner/examples/worked-example.mdA full sample run

audience-growth-campaign-planner/references/quality-checks.mdPass or fail checks

audience-growth-campaign-planner/templates/operator-worksheet.mdFill-in worksheet

New to skills? Here is how to add one to Claude in about three minutes.

Rather have it done for you?

Strategy, ads and AI from a team that runs it daily.

Local Media HQ runs Meta subscriber campaigns for local media, using this same playbook across our own 20+ publications.

Talk to our team

Questions

Will Claude run my ads?

No. Claude plans the campaigns and writes the scripts and copy. You set things up in Ads Manager and paste the weekly numbers back, and Claude tells you what to kill, keep or raise.

What should a local subscriber cost?

Local subscribers commonly cost 30 to 90 cents on Meta, a public figure from Local Media HQ. It is a benchmark, not a promise, and tracking problems are the first thing to check if you are far outside it.

Do I need professional video?

No. Short phone videos with a real local face in the first second have outperformed polished creative in the team's own tests. The skill writes scripts you can film in a few minutes each.