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Local Media Kit Scorecard
Grade each section Strong, Weak or Missing. You get a score out of 20 and a fix list ordered by what matters most.
- 1. Hero
A business owner knows in five seconds who you reach, where and how often, with one clear next step. No form in front of the kit.
- 2. Meet the Brands
Each newsletter lists its towns, send days and subscribers, with an as-of date.
- 3. Performance Metrics
Subscribers, open rate and clicks per sponsor placement, each with a source and date. No impressions math.
- 4. Sponsor Preview
Shows what an ad really looks like in the issue, with the Sponsored label.
- 5. Reader Profile
Only from your own survey, with the number of responses and the date.
- 6. Why Newsletters
Plain points: no banner blindness, inherited trust, real attention, an audience you own. No unsourced stats.
- 7. Why Us
Specific promises: every paid spot labeled, sponsors never see the draft, coverage never traded for spend.
- 8. Pricing
Four packages or fewer, your real prices, and which categories you sell one per year.
- 9. Testimonials
Real sponsors, real words, used with permission and traceable to a business.
- 10. Call to action
One action, repeated from the top: reply, book a call or a short form.
Grade every section to see your full result.
What should a local newsletter media kit include?
A local newsletter media kit needs ten parts: a one-line hero, your newsletters, dated performance numbers, a sponsor preview, a reader profile from your own survey, why newsletters work, why you, a short price ladder, real testimonials and one clear call to action. Keep it public, with no form in front of it.
Want Claude to do this for you? The free Media Kit Builder and Auditor skill uses the same rules and does the whole job, not just the check.
The Local Media HQ team helps publishers build pricing, products and sponsor systems that sell.
Talk to our teamQuestions
Should a media kit be gated behind a form?
No. Let advertisers read it freely and put the form or booking link at the end, after they have seen what you offer.
Should I list prices in my media kit?
Show a short ladder of four packages or fewer with starting prices, then invite them to tell you their goal so you can reply with the best fit.
What numbers belong in a media kit?
Subscribers, average open rate and clicks per sponsor placement, each with its source and date. Avoid impressions math like subscribers times sends.