Media Kit Builder and Auditor: Free Claude Skill

How it works

Gather real numbersSubscribers, opens and clicks from your platform, each with a date.
Map the 10 sectionsHero through CTA, each with a clear check.
Grade or write each sectionStrong, weak or missing, with the exact line quoted.
Flag trust breakers firstInflated reach, unsourced stats, fake testimonials and gates fail the kit.
Rewrite the weakest sectionsPlain copy from real inputs, with fill-in markers for anything missing.
Ungate and publishThe kit becomes a public page with one call to action.

Have this ready

Your newsletters, towns and send days
Subscribers, open rate and clicks with dates
Packages and prices you sell today
How businesses should respond
Your current kit, if auditing

What you get back

A full media kit draft, or a section-by-section audit
A P1, P2, P3 fix list
Rewritten hero, performance and pricing copy
A list of what still needs filling in

A taste of the output

From the worked exampleMade-up town, for illustration

Media kit audit: Maple Grove newsletter

Verdict: Rebuild. The kit makes claims you can't back up, and it's hidden behind a form.
Score: 7/20  |  P1 issues: 5

P1: TRUST BREAKERS
1. Remove the form. Put the kit on a public page.
2. Replace "50,000+ monthly impressions" with your platform numbers and their date.
3. Delete the reader profile. No survey backs it.
4. Delete "4x the ROI of social media." There is no source.
5. Delete both testimonials. Neither can be traced to a real sponsor.

REWRITTEN HERO
8,412 Maple Grove and Cedar Falls subscribers, every Tuesday and Thursday morning.
Tell us your goal and we'll reply with the best fit.

(Town and numbers are made up for illustration.)

What's in the download

media-kit-auditor/SKILL.mdThe playbook Claude reads

media-kit-auditor/examples/worked-example.mdA full sample run

media-kit-auditor/references/quality-checks.mdPass or fail checks

media-kit-auditor/templates/operator-worksheet.mdFill-in worksheet

New to skills? Here is how to add one to Claude in about three minutes.

Rather have it done for you?

Strategy, ads and AI from a team that runs it daily.

Local Media HQ reviews kits, packages and sales plans with local publishers through strategy calls and ongoing advisory.

Talk to our team

Questions

Should my media kit be behind a form so I capture leads?

No. A form in front of the kit filters out the curious owner who might have bought. Keep the kit public and put one clear reply step at the end.

What if I don't have testimonials or survey data yet?

Leave those sections out. A short, honest kit beats a padded one, and the skill tells you exactly what to collect so the next version is stronger.

Should I list all my prices?

Show starting prices for three or four packages, then invite the owner to share their goal so you can reply with the best fit. A long rate grid makes them do your job.