Local Sponsorship Proposal Builder: Free Claude Skill

How it works

Check the numbersUse only platform figures with a date, never impressions math or pass-along readers.
Name the business's goalOne sentence from what they told you, so every choice serves it.
Recommend one packageSell one thing first, with at most one step up and one step down.
Price with your ratesYour prices win; example floors are only reference points to adjust.
Write the pitchTheir moment, chosen attention, and honest scarcity for exclusive categories.
Add integrity promisesLabeled ads, no pixels, no say over editorial, no category conflicts.
Close with one askOne next step tied to a real open date.

Have this ready

The business, its category and its stated goal
Subscribers and open rate from your platform, with the date
Your current prices, if you have them
Open dates and slots
Whether the category is already sold as exclusive

What you get back

A one-page proposal ready to review and send
Publisher notes with sources, price math and assumptions
A package ladder from Community Sponsor to annual exclusivity

A taste of the output

From the worked exampleMade-up town, for illustration

Hi Mike,

Thanks for calling. You told me you want to be the roofer Maple Grove thinks of first and to have spring booked before it starts.

Our readers open on purpose and spend a minute or two with each issue, a very different kind of attention than a social ad scrolled past in a fraction of a second. As of October 10 we send to 8,412 subscribers twice a week, with a 51% average open rate as reported by our email platform.

We take one roofer per year. Roofing is open right now.

Recommended: Annual Monthly Partner with roofing exclusivity, $1,000/month for 12 months
- 4 top placements a month
- 1 sponsored feature a month, clearly labeled
- Your logo in every issue
- No other roofer advertises with us for the full year

Next step: reply by October 24 and your first placement runs in our Tuesday, November 4 issue.

(Town, business and numbers are made up for illustration.)

What's in the download

local-advertiser-proposal-builder/SKILL.mdThe playbook Claude reads

local-advertiser-proposal-builder/examples/worked-example.mdA full sample run

local-advertiser-proposal-builder/references/quality-checks.mdPass or fail checks

local-advertiser-proposal-builder/templates/operator-worksheet.mdFill-in worksheet

New to skills? Here is how to add one to Claude in about three minutes.

Rather have it done for you?

Strategy, ads and AI from a team that runs it daily.

Local Media HQ helps local publishers build packages, set prices and plan sales through strategy calls and ongoing advisory.

Talk to our team

Questions

What should I charge if I've never sold an ad?

The skill gives example starting points, like a $250 newsletter feature or a 12-month bundle around $1,000 a month, and shows the math to adjust them to your audience size. They are clearly labeled as examples. Your own prices always replace them.

Why only one recommended package?

A menu of six options makes the owner do your job, and they usually pick the cheapest or nothing. One recommendation with one step up and one step down is easier to say yes to.

Can I offer category exclusivity?

Yes, but only on annual commitments and only for high-ticket categories like roofers, banks and realtors. Quarterly buyers get first right to the exclusive. Restaurants never get exclusivity because you want many of them.