How it works
- Pull from the issue onlyList the issue's events and top story, adding nothing from elsewhere.
- Drop past eventsCut any event that will be over before the post goes up.
- Write the cover hookTwo lines under 8 words each, naming the town, with the date range below.
- Write the event slidesOne event per slide, titles under 50 characters, featured event on slide 2.
- Close with one askFinish with a single follow-to-newsletter call to action.
- Write the captionsPlatform captions with 2 to 4 local hashtags and place names copied exactly.
Have this ready
- The issue's events section and top story
- Send date and posting date
- Covered towns, spelled as published
- Your handle and signup link
- Local hashtags you already use
What you get back
- Events carousel, slide by slide
- Top story post
- Instagram and Facebook captions
- Optional short video notes
A taste of the output
Slide 1 (cover) Hook line 1: Maple Grove, your weekend just filled up Hook line 2: 7 things to do this week Sub line: Oct 16 to 22 Slide 2 (featured) Title: Maple Grove Fall Festival Where and when: Town Square, Maple Grove | Sat 10/17 to Sun 10/18 Line: Hayrides, a chili cook-off and a free kids' zone Label: This week's pick Slide 9 (closing) Get the full list every Tuesday and Thursday. Follow @maplegrovelocal and tap the link in bio. INSTAGRAM CAPTION Maple Grove, your weekend just filled up. 🍂 Swipe for all 7, Friday through next Thursday. #MapleGrove #CedarBend #Harlow #MapleGroveEvents (Town, events and handle are made up for illustration.)
What's in the download
newsletter-to-social-repurposer/SKILL.mdThe playbook Claude readsnewsletter-to-social-repurposer/examples/worked-example.mdA full sample runnewsletter-to-social-repurposer/references/quality-checks.mdPass or fail checksnewsletter-to-social-repurposer/templates/operator-worksheet.mdFill-in worksheetNew to skills? Here is how to add one to Claude in about three minutes.
Rather have it done for you?
Local Media HQ runs Meta ads and growth strategy for local media businesses, if you want help turning social reach into subscribers.
Talk to our teamQuestions
Does it design the slides or post them?
No. It writes every slide's text, a design note for each slide and the captions. You or your designer build the graphics and post them.
Why only 2 to 4 hashtags?
The goal is to reach people in your town, not everyone who likes the word weekend. A few exact local tags say clearly which town the post is about and keep the caption clean.
Can it make a video version?
Yes, as optional notes. It suggests a real local face in the first second, a big text hook, captions and a 12 to 18 second phone-shot format, which has beaten polished creative in our team's own ad tests. Treat it as a starting point to test.