4 articles

SponsorshipsThe $0 Instagram DM Strategy for Newsletter SponsorsThe 10-minutes-a-day Instagram DM routine John Apolinar uses to book sponsor meetings with lawyers, med spas and home builders, with his message template.4 min
SponsorshipsHow to Structure Your Newsletter Ad SlotsThe three ad tiers Wichita Life sells in every issue (Primary, Secondary and Baseline), how they are priced against each other, and how sends add inventory.3 min
SponsorshipsThe $10,000 Annual Newsletter Sponsorship DealHow Jas Singh of Winnipeg Digest sells a $10,000 annual sponsorship: 10 placements, one Instagram Reel and category exclusivity for high-value local businesses.4 min
SponsorshipsBeyond CPM: Flat Monthly Ad Pricing for Local NewslettersWhy Shane Brady stopped quoting CPM to local businesses and sells a flat $500 a month instead, plus how he seeded advertiser demand in a small town.6 min