10 articles
GuidesHow to track local newsletter ad inventory without double-booking sponsorsBuild one shared inventory ledger, hold dates briefly, and reconcile every slot against the issue before you hit send.4 min
GuidesHow to make a talking-head video ad for your local newsletter on a small budgetFilm one person talking about one recent local story, keep the pitch readable with the sound off, and test it against your current static ad.3 min
GuidesHow to handle a jump in your Meta cost per subscriber after launchMost early cost spikes are Meta's learning phase, not a broken ad. Here is how to read the signal, which edits restart learning, and how to test new creative without resetting what already works.4 min
GuidesHow to add an events section to a news-first newsletterKeep your news coverage intact while you test a small weekly guide to things readers can do.4 min
GuidesA 30-day test for growing a local newsletter without paid adsCompare automated Instagram replies with a manual DM batch, then decide whether either earns the time it takes.5 min
GuidesHow to choose your local newsletter's region and frequencyAudit your story supply, set separate boundaries for the site and the email, and run a four-week pilot to land on a schedule you can keep.4 min
GuidesHow to write local newsletter summaries that stand on their ownRewrite one item from your next issue three ways, a bare link, a clipped paragraph, and a short summary, and learn which one treats the email as the product.4 min
GuidesRealtor newsletter vs. email drip: how to run both and measure the differenceKeep the follow-up a lead asked for, then test whether a useful weekly community email earns additional conversations.4 min
GuidesHow to price and pitch your first newsletter sponsorshipWork out a real price for your subscriber count, pick the businesses to contact first, and send one short email today. No media kit required.3 min
GuidesHow to run your first 30 days of a local newsletterA week-by-week plan to go from an empty Beehiiv account to 800 to 1,000 subscribers, with the budget and the publishing rhythm set.3 min